Saturday, September 4, 2010

Double Rainbow Guy in Microsoft Windows Live Commercial

Microsoft secured the services of Paul "Hungry Bear" Vasquez aka "the double rainbow guy" for their new campaign ad for Windows Live.

Microsoft explained the campaign: "We hooked up with Bear to learn more about him & show him how to capture a full on double rainbow with Windows Live Photo Gallery using our panorama stitch feature. It's so intense!"

Paul's reaction after spotting a double rainbow at Yosemite National Park went viral and it generated over 13 million views on YouTube.

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